{"id":3156,"date":"2023-03-06T10:12:39","date_gmt":"2023-03-06T09:12:39","guid":{"rendered":"https:\/\/www.prismatech.it\/?p=3156"},"modified":"2025-05-08T09:40:12","modified_gmt":"2025-05-08T07:40:12","slug":"trend-emergenti-nel-beverage-quello-che-i-consumatori-vogliono","status":"publish","type":"post","link":"https:\/\/www.prismatech.it\/en\/five-emerging-trends-shaping-our-taste\/","title":{"rendered":"5 EMERGING TRENDS SHAPING OUR TASTE"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-3157 aligncenter\" src=\"https:\/\/www.prismatech.it\/wp-content\/uploads\/2023\/08\/Prismatech-news.jpg\" alt=\"MERGING TRENDS in Beverage\" width=\"505\" height=\"379\" title=\"\"><\/p>\n<p>The last couple of years have transformed many aspects of our lives \u2013 including our\u00a0<strong>eating and drinking habits.<\/strong>\u00a0In a post-pandemic world, consumer profiles are continuing to change and new trends towards\u00a0<strong>health\u00a0<\/strong>and\u00a0<strong>sustainability<\/strong>\u00a0continue to merge, and\u00a0<strong>mental well-being<\/strong>\u00a0is increasingly coming into focus.<\/p>\n<p>Understanding the market\u2019s needs is our expertise, that\u2019s why we want to offer you a close-up of the most sought-after drinks in the\u00a0<strong>beverage industry<\/strong>\u00a0that are shaping today\u2019s consumers\u2019 taste.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Healthy beverages<\/strong><\/p>\n<p>The latest focus on wellness has led to a great demand for natural and organic drinks free from preservatives or any other artificial additives. It\u2019s no surprise that products with no sugar or a low sugar content are the driving force in this category.<\/p>\n<p>The growing awareness of the impact that what we drink has on our health and, especially, how our sugar intake affects us, has consequently influenced the food &amp; beverage industry that seeks out to provide healthier alternatives.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Plant-based beverages<\/strong><\/p>\n<p>Plant-based beverages are becoming a perfect alternative to traditional dairy products, as they are lower in sugar and, crucially, are lactose-free. They are a suitable option for both vegans and people who suffer from lactose intolerance, who finally, despite their health or lifestyle limitations, have a wider access to a great choice of quenchers.<\/p>\n<p>There\u2019s a large variety of flavours and textures: from soya, rice, almonds, oats, to coconut. Almond \u2018milk\u2019 is rich in vitamin E and calcium, coconut \u2018milk\u2019 is high in saturated fat and, therefore, has heart-healthy benefits, and the oat \u2018milk\u2019 is an excellent source of fibre and vitamins B2.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Functional beverages<\/strong><\/p>\n<p>Aside from the nutritional benefits of the vegetable \u2018milk\u2019, consumers are even more mindful of the functional properties drinks are fortified with. Beverages that offer, beyond basic hydration,\u00a0<strong>functional benefits<\/strong>, such as increased energy or improved digestion and sport performance, are becoming much popular. Indeed, functional beverages typically contain ingredients that are known for promoting health, such as vitamins, minerals, and other bioactive compounds.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>RTD Cocktails &amp; Mocktails<\/strong><\/p>\n<p>Ready-to-drink drinks are getting very popular because they are convenient, easy to \u201emake\u201d, and perfect for every occasion. All you need is to add ice if you like!<\/p>\n<p>These RTD cocktails come in a variety of flavours and formats, from Margarita to Mojito, to be enjoined at home or taken to the beach, and above all, are optimal for when hosting a party. RTD drinks are also available in\u00a0<strong>alcohol-free<\/strong>\u00a0version and they are known as\u00a0<strong>Mocktails,<\/strong>\u00a0and they are as expertly crafted as the alcohol-based ones. So, there no reason why you should give up the pleasure of savouring a well-mixed drink made with the finest\u00a0<a href=\"https:\/\/www.prismatech.it\/en\/prismatech-premix-for-a-bartender-worthy-summer\/\"><strong>mixology<\/strong>\u00a0<\/a>methods.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Sustainable beverages<\/strong><\/p>\n<p>There is a common concern for environment, and this is why is important to keep improving industrial processes by choosing eco-friendly machinery.<\/p>\n<p>We take great pride in being a\u00a0<strong>sustainable choice<\/strong>\u00a0for the companies that rely on us by offering\u00a0<strong>high-efficient machines<\/strong>\u00a0conceived for\u00a0<a href=\"https:\/\/www.prismatech.it\/en\/our-solutions-to-reduce-water-and-energy-waste-in-industrial-processes\/\"><strong>reducing energy and water waste<\/strong>, and\u00a0<strong>optimising the use of raw materials.<\/strong><\/a><\/p>\n<p>For\u00a0<a href=\"https:\/\/www.prismatech.it\/en\/15-years-of-prismatech\/\"><strong>15 years<\/strong><\/a>\u00a0Prismatech has been the\u00a0<strong>perfect partner<\/strong>\u00a0able to embrace\u00a0<strong>every market\u2019s trend<\/strong>\u00a0and meet the most demanding requirements.<\/p>\n<p><strong>We do this by caring about what you drink and taking care of our planet, and we look forward to continuing to do so by conceiving ever more innovative solutions.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>The last couple of years have transformed many aspects of our lives \u2013 including our\u00a0eating and drinking habits.\u00a0In a post-pandemic world, consumer profiles are continuing to change and new trends towards\u00a0health\u00a0and\u00a0sustainability\u00a0continue to merge, and\u00a0mental well-being\u00a0is increasingly coming into focus. Understanding the market\u2019s needs is our expertise, that\u2019s why we want to offer you a close-up [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3157,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-senza-categoria"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.prismatech.it\/en\/wp-json\/wp\/v2\/posts\/3156","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.prismatech.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.prismatech.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.prismatech.it\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.prismatech.it\/en\/wp-json\/wp\/v2\/comments?post=3156"}],"version-history":[{"count":7,"href":"https:\/\/www.prismatech.it\/en\/wp-json\/wp\/v2\/posts\/3156\/revisions"}],"predecessor-version":[{"id":9769,"href":"https:\/\/www.prismatech.it\/en\/wp-json\/wp\/v2\/posts\/3156\/revisions\/9769"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.prismatech.it\/en\/wp-json\/wp\/v2\/media\/3157"}],"wp:attachment":[{"href":"https:\/\/www.prismatech.it\/en\/wp-json\/wp\/v2\/media?parent=3156"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.prismatech.it\/en\/wp-json\/wp\/v2\/categories?post=3156"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.prismatech.it\/en\/wp-json\/wp\/v2\/tags?post=3156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}